Flutter backs IMART 2025, helping deliver the most inclusive tournament yet!

We’re delighted to confirm Flutter Entertainment as a strategic partner for IMART 2025 and the wider MAGIC Week celebrations in Pamplona, Spain. As part of a three-year partnership to support the growth of Mixed Ability sport worldwide, Flutter and IMAS will be delivering the biggest and boldest IMART and MAGIC 2025 yet!

Through skilled volunteers, on-the-ground support, speakers, communications expertise and financial support, Flutter is helping to raise awareness of Mixed Ability sport around the world and is working alongside IMAS and the hundreds of local volunteers in Spain to deliver one of the most inspiring and inclusive sporting tournaments in the world.

From 22–28 June 2025, over 1,400 rugby players from 24 countries will gather in Pamplona for IMART, surrounded by a week-long programme of Mixed Ability sport, community celebration and knowledge sharing.

“When sport includes everyone, it changes everything,” said Kerry McNally, Group Head of Communities at Flutter Entertainment. “Our partnership with IMAS champions inclusion, dignity and opportunity for all. IMART 2025 is a powerful reflection of that mission, and we’re proud to support it.”

Flutter’s involvement builds on years of collaboration with IMAS. From early grassroots efforts in Yorkshire to high-impact support at IMART Cork 2022, Flutter and its global brands have provided creative, logistical, and strategic input to help grow the Mixed Ability movement around the world.

“Flutter understands what real partnership means,” said IMAS Director Martino Corazza. “Their teams have offered their time, skills and belief in what Mixed Ability can achieve. Together, we’re making inclusion the standard — not the exception.”